Project Background

The client is a 500-person B2B manufacturer whose sales team had long relied on paper business cards for prospecting—95% of which simply disappeared, with zero measurable results. Product information was scattered across the website, brochures, and individual sales laptops, forcing reps to scramble for answers whenever customers asked questions.

The company wanted to build an "everyone is a salesperson" acquisition system via WeChat mini programs, combining business cards with product materials, tracking prospect browsing behavior, and giving management a quantifiable view of each rep's outreach performance.

Core Challenges

• Paper business cards are inefficient and offer no post-handout analytics.
• No follow-up records drive severe customer churn.
• Scattered product assets lead to inconsistent customer reach.
• No ongoing outreach means losing contact after the first touch.

Solutions

A mini-program business card as the entry point, with WeCom auto-syncing customer activity—keeping sales connected to customers 24/7.

Implementation Results